Crisis Communications
When a crisis hits, getting the right message out quickly and in a thoughtful way is key. The Warring Group brings over 20 years of experience in creating strategic crisis plans and we know how to effectively manage and communicate during a crisis situation to minimize institutional exposure and manage reputational risk.
When a crisis hits, getting the right message out quickly and in a thoughtful way is key.
Risk analysis (develop scenario-specific strategies)
Institute a command center plan (roles and responsibilities)
Identify internal and external stakeholders
Create and execute an internal communications plan
Create and execute an external communications plan
Identify and media train primary spokespeople per communication channel
Quickly create holding statements
Monitor media mentions and respond accordingly
Launch an online social listening program to make sure the issue isn’t going viral
Crisis management planning begins long before an issue arises. The Warring Group can work with you on a crisis response strategy that incorporates crisis management techniques to communicate effectively with employees and how to respond to the public in a way that protects your reputation. Our personalized approach focuses on listening to your needs and what you are trying to accomplish and then presenting a plan that we can truly measure.
An integrated marketing approach that includes a traditional and online marketing strategy along with a strong PR presence is key to maintaining a strong brand. Let The Warring Group balance your communication strategy to increase your marketing presence and reach your business goals.
What We Do
Public Relations
Not only will we help you identify newsworthy activities inside your organization, but we will leverage our relationships with the media to get you the placements that mean the most to you. We also offer on-site messaging and media training to prepare you for any situation.
Marketing
Starting with your business objectives, we will create an integrated marketing strategy using a mix of traditional and online marketing tools including content creation, advertising and digital media.
Content Strategy
We can help your team develop a mix of visual content that meets your company’s marketing purposes whether that be creating content to boost your organization’s brand awareness, enhancing your online presence, generating leads and conversions, improving search ranking results, or helping to position your organization as your industry’s thought leader.
Crisis Communications
When a crisis hits, getting the right message out quickly is key. We bring over 20 years of experience in creating strategic crisis plans and know how to effectively manage and communicate during a crisis situation to minimize institutional exposure and manage reputational risk.
