Crisis Communications

Your company, at some point, may deal with an unexpected event that may directly impact its reputation, credibility and brand. If not handled right away, the crisis can quickly get out of control especially online where one social media post can take off in a matter of seconds. Without ample preparation, the situation can lead to some serious operational, legal and PR consequences.

When a crisis hits, getting the right message out quickly and in a thoughtful way is key. The Warring Group brings over 20 years of experience in creating strategic crisis plans and we know how to effectively manage and communicate during a crisis situation to minimize institutional exposure and manage reputational risk.

When a crisis hits, getting the right message out quickly and in a thoughtful way is key.

Crises that could negatively impact your organization’s reputation include product recalls, data breaches, corporate wrongdoing and PR incidents. And of course, there are other crises to prepare for like natural disasters, extreme weather and global pandemics that don’t necessarily damage a company’s reputation and brand, but still must be handled carefully and strategically.
The Warring Group can help you develop a crisis plan that addresses:
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Risk analysis (develop scenario-specific strategies)

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Institute a command center plan (roles and responsibilities)

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Identify internal and external stakeholders

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Create and execute an internal communications plan

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Create and execute an external communications plan

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Identify and media train primary spokespeople per communication channel

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Quickly create holding statements

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Monitor media mentions and respond accordingly

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Launch an online social listening program to make sure the issue isn’t going viral

Crisis management planning begins long before an issue arises. The Warring Group can work with you on a crisis response strategy that incorporates crisis management techniques to communicate effectively with employees and how to respond to the public in a way that protects your reputation. Our personalized approach focuses on listening to your needs and what you are trying to accomplish and then presenting a plan that we can truly measure.

An integrated marketing approach that includes a traditional and online marketing strategy along with a strong PR presence is key to maintaining a strong brand. Let The Warring Group balance your communication strategy to increase your marketing presence and reach your business goals.

What We Do

Public Relations

Not only will we help you identify newsworthy activities inside your organization, but we will leverage our relationships with the media to get you the placements that mean the most to you. We also offer on-site messaging and media training to prepare you for any situation.

Marketing

Starting with your business objectives, we will create an integrated marketing strategy using a mix of traditional and online marketing tools including content creation, advertising and digital media.

Content Strategy

We can help your team develop a mix of visual content that meets your company’s marketing purposes whether that be creating content to boost your organization’s brand awareness, enhancing your online presence, generating leads and conversions, improving search ranking results, or helping to position your organization as your industry’s thought leader.

Crisis Communications

When a crisis hits, getting the right message out quickly is key. We bring over 20 years of experience in creating strategic crisis plans and know how to effectively manage and communicate during a crisis situation to minimize institutional exposure and manage reputational risk.

281-684-3184

9007 Avebury Stone Circle, Missouri City, TX 77459