Crisis Communications

When a crisis hits, getting the right message out quickly and in a thoughtful way is key. The Warring Group brings over 20 years of experience in creating strategic crisis plans and we know how to effectively manage and communicate during a crisis situation to minimize institutional exposure and manage reputational risk.
When a crisis hits, getting the right message out quickly and in a thoughtful way is key.
Risk analysis (develop scenario-specific strategies)
Institute a command center plan (roles and responsibilities)
Identify internal and external stakeholders
Create and execute an internal communications plan
Create and execute an external communications plan
Identify and media train primary spokespeople per communication channel
Quickly create holding statements
Monitor media mentions and respond accordingly
Launch an online social listening program to make sure the issue isn’t going viral
Crisis management planning begins long before an issue arises. The Warring Group can work with you on a crisis response strategy that incorporates crisis management techniques to communicate effectively with employees and how to respond to the public in a way that protects your reputation. Our personalized approach focuses on listening to your needs and what you are trying to accomplish and then presenting a plan that we can truly measure.
An integrated marketing approach that includes a traditional and online marketing strategy along with a strong PR presence is key to maintaining a strong brand. Let The Warring Group balance your communication strategy to increase your marketing presence and reach your business goals.